Google Chromecast, finally comes to Canada

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Google ChromecastCanadian Netflix and YouTube users looking for a cheap and easy way to stream content on their big screen TVs will finally be able to buy a “Canada-compatible” version of Google’s Chromecast device starting on Wednesday.

Launched in the U.S. last July, the small $39 gadget plugs into a TV’s HDMI port and is powered either through a TV’s USB connection or by plugging into an electrical outlet. That makes it cheaper and simpler than many other setups for streaming internet video to a TV, which typically involve plugging additional cords and devices, such as computers or gaming consoles, into the TV.

Chromecast does require content to be streamed from a smartphone, tablet or laptop. However, Google says that unlike many other streaming devices, Chromecast allows you to multitask on those devices while streaming to the TV.

The Chromecast doesn’t come with a remote. Instead, users control streaming content on their TV with phone or tablet apps or via the Google Chrome web browser on a computer.

“I think what’s really resonated with consumers is using their personal devices as a controller. That’s something that we bet on, and we’ve seen that bet come to fruition,” said Chromecast product manager Raunaq Shah during a media preview in Toronto on Tuesday.

The Chromecast quickly sold out after it was first released in the U.S. and continued to be tough to find in stores.

Shah said that won’t be a problem with the Canadian launch and consumers should have no issues purchasing one through or the Google Play store.

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